Harness the power of
paid advertising
Grow your business by reaching your ideal audience using
Facebook and Google ads.
Power Up Your
Content Strategy
Unlock your brand's potential with our expert content marketing solutions.
about me
Hi, I’m Sheila Ojeda and the founder of Mortlock Marketing Solutions. After working as a
Program Manager in the tech industry,
my curiosity led me to enroll in a digital marketing course. My passion for learning drove me to master Facebook and Google Ads. What began as a way to promote my own services quickly evolved into a mission to help other businesses thrive with my expertise.
When not elbow-deep in analytics, you can find me rock climbing, exploring a new trail or enjoying the company of other people's pets.
How to work with us
Tailored solutions for your advertising needs.
Full Service Ad Management
We create and configure your ad campaigns from scratch, tailoring them to meet your specific business goals. After setup, we provide ongoing management, including A/B testing, regular performance reviews and continuous optimization to ensure maximum return on investment.
Performance Audit
Not sure your ad campaigns are delivering the best results?
We can perform a thorough audit of your existing ad accounts to pinpoint areas for improvement and provide actionable recommendations.
Consultation Services
Need expert help to align your ad strategy with your business goals?
Our one-on-one strategy sessions
are tailored to provide this.
We analyze current marketing efforts, identify areas for improvement, develop a customized ad strategy, and set clear, actionable goals with a roadmap for achieving them.
E-Commerce Ad Strategies
We develop specialized ad strategies for e-commerce businesses. These include:
1) Product Listing Ads:
Create and manage product listing ads on Google Shopping or within the Meta Commerce Manager.
2) Dynamic Remarketing:
Target users who have previously visited your website.
3) Seasonal Campaigns:
Design seasonal ad campaigns to capitalize on peak shopping periods.
Client Love
Maria Clark
CEO, Maika Daughters
Sheila is dedicated to excellence. Her work positively impacted my website sales (3x’s) and increased my audience
on FB (5x’s).
In less than a year
our FB pages have reached 7,000+ followers and
continue to grow.
Kristin Jackson
Sheila was very professional, non-sales-y, and thorough...
I feel totally comfortable recommending Sheila to help you grow your business with online!
Meredith Neumann, MS Registered Dietician
Sheila is extremely detail-oriented, particularly with competitor research and industry standards.
She is results driven and passionate about helping others succeed so that they are optimally positioned to stand out among competitors.
Frequently Asked Questions
Which platform is better for my business, Google Ads or Facebook Ads?
The choice between Google Ads and Facebook Ads depends on your business goals, target audience, and the nature of your products or services. Here's a breakdown to help you make an informed decision.
Google Ads
Intent-Based Advertising: Google Ads is ideal for capturing demand because it targets users actively searching for products or services like yours. If your goal is to reach potential customers who are ready to make a purchase, Google Ads can be highly effective.
Keyword Targeting: Google Ads allows you to target specific keywords, making it easier to reach users with high purchase intent.
Local Advertising: Excellent for local businesses that want to attract nearby customers through geo-targeted ads.
Facebook Ads
Interest-Based Advertising: Facebook Ads is great for creating demand by targeting users based on their interests, behaviors, and demographics. If your goal is to build brand awareness and engage with potential customers, Facebook Ads excels in this area.
Detailed Targeting: Facebook offers sophisticated targeting options, allowing you to reach very specific audiences based on a wide range of criteria.
Visual and Engaging: With ad formats like photo ads, video ads, carousel ads, and Stories, Facebook Ads provides creative ways to showcase your products and engage your audience.
Social Proof and Engagement: Facebook Ads can help you build a community around your brand, encouraging likes, comments, and shares that increase your visibility and credibility.
What is the cost of running ads on these platforms?
The cost of running ads on Google and Facebook can vary widely, but to see meaningful results, most businesses should plan to invest at least $1,000 to $2,000 per month in ad spend. This amount allows for sufficient data collection and optimization to improve performance over time. Depending on your industry and competition, higher budgets may be necessary to achieve your goals and stay competitive.
Factors Affecting Costs
Competition: Highly competitive industries tend to have higher costs.
Target Audience: Narrower, more specific audiences can sometimes be more expensive to reach.
Ad Quality: Better-performing ads can have lower costs due to higher relevance and engagement.
Do you offer one-time services or ongoing
ad management packages?
We offer both one-time services and ongoing ad management packages to suit your business needs.
One-Time Services
Perfect for businesses that need a quick boost or help with a specific campaign. Includes ad account setup, initial ad creation, and a short-term strategy to get you started.
Ongoing Ad Management Packages
Ideal for businesses looking for continuous support and optimization. Includes regular performance reviews, ongoing optimization, A/B testing, and detailed reporting to ensure your ads deliver the best possible results over time.
Whether you need a one-time setup or long-term management, we have flexible options to help you achieve your advertising goals.
How do Google Ads and Facebook Ads work?
Google Ads allow you to display your ads to potential customers based on specific keywords and targeting criteria. Here's a breakdown.
Search Ads: Your ads appear when people search for keywords related to your business on Google. You bid on these keywords, and your ad is shown to users based on the bid amount and ad quality. You pay when someone clicks on your ad (pay-per-click).
Display Ads: Your ads are shown on websites within Google's Display Network. These can be in the form of banners, images, or videos, reaching a wide audience as they browse the web.
Shopping Ads: Your product ads appear in Google Shopping and search results, displaying product images, prices, and your store name. These are particularly effective for e-commerce businesses.
Facebook Ads allow businesses to reach a vast audience on the Facebook platform, including Instagram and Messenger. With precise targeting options and a variety of ad formats
Facebook Ads provide detailed targeting options to ensure your ads reach the right people. You can target users based on:
Demographics: Age, gender, location, education, job title.
Interests: Hobbies, favorite activities, pages they like.
Behaviors: Purchase history, device usage.
Custom Audiences: Upload your customer list or target people who have visited your website.
Lookalike Audiences: Target users similar to your best customers.
How long does it take to see results from my ad campaigns?
The time it takes to see results from your Facebook and Google ad campaigns can vary based on several factors, including your industry, competition, budget, and the effectiveness of your ad strategy. However, here are some general timelines to consider for both platforms.
Initial Setup & Learning Phase (1-2 Weeks)
Google Ads: During this phase, your campaigns will go through a learning period as Google Ads gathers data to optimize your ads. You might not see significant results immediately as the system adjusts.
Facebook Ads: Similar to Google Ads, Facebook ads also have a learning phase where the algorithm optimizes delivery based on early interactions. Performance might be inconsistent during this period as the system adjusts.
Early Performance & Adjustments (2-4 Weeks)
Google Ads: After the learning phase, you should start seeing some initial results. This is a critical time to monitor performance, make adjustments, and optimize your campaigns based on the data collected.
Facebook Ads: Once past the learning phase, you should begin to see more stable performance. This is the time to analyze initial data and make necessary adjustments to targeting, creatives, and bidding strategies.
Optimization & Steady Performance (1-3 Months)
Google Ads: As you continue to refine your ads, targeting, and bidding strategies, you should see more consistent and improved results. Regular analysis and optimization are crucial during this period.
Facebook Ads: With ongoing optimization, including A/B testing of ad creatives, audiences, and placements, you should start seeing more consistent and improved results. Regularly refining your approach based on performance data is key.
Long-term Growth and ROI (3-6+ Months)
Google Ads: Significant and sustainable results often take a few months to materialize, especially for highly competitive industries. Long-term growth requires continuous optimization, testing, and adaptation to market changes.
Facebook Ads: Long-term, sustainable results on Facebook also take several months to develop. Consistent analysis, creative refreshes, and strategic adjustments are necessary to maintain and enhance performance over time.
Conclusion:Both Facebook and Google Ads share similar timelines for seeing results, though the specifics can vary based on platform dynamics and your unique campaign strategies. Patience and consistent effort are key to achieving successful outcomes from your ad campaigns on both platforms.
What are the requirements for running ads?
Before running ads for your business, it's crucial to have certain elements in place to ensure your efforts are effective.
1) Proven Product or Service:
First and foremost, ensure you have a product or service that has already been successfully sold. Ideally, you should have a warm audience—customers who have purchased from you in the past without the need for ads. This market validation is key to scaling your business through advertising.
2) Stable Ad Budget:
Make sure your ad spend is something you can comfortably afford. Advertising should be a strategic investment in your business growth, not a last-ditch effort to save it. Your budget should be stable and not jeopardize your business’s financial health.
3) Website:
You need a functional, mobile-optimized website to direct traffic from your ads. A user-friendly website enhances the likelihood of conversions by providing a seamless experience for visitors.
4) Landing Pages:
Develop specific landing pages that align with your ad content. These pages should be relevant and designed to provide a seamless user experience, ultimately improving your conversion rates.
5) Active Social Media Presence:
Maintain an active presence on social media platforms. Engaging with followers and regularly updating content enhances the credibility of your ads and boosts their performance.
Remember , ads are part of a larger eco-system and don't perform in isolation. Simply put, ads drive traffic to your business and will amplify the strengths , or weaknesses, of your business.